... as well as promoting. (Choi and Maliangkay, 2014) The group and SM Entertainment initially encountered resistance from the Japanese market, who were attached to J-pop boy groups who had been dominating the market beforehand. It was not until January of 2008 that a TVXQ single, their 16th, called "Purple Line" reached the top of the Oricon weekly sales chart. (Choi and Maliangkay, 2014) ... Ju Oak Kim argues that the major reason for TVXQ, and therefore Lee and SM Entertainment's, success in Japan was due to a concerted effort by Japanese and Korean producers and their teams. ... in fore...

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