... media community. Although it risks alienating its consumer base, this base will spend less and less on beer as they get older, and will only further contribute to the brand's decline. The risk can be mitigated if Budweiser does a small test across its social media community. An example would be to invite lucky contestants/influencers amongst millennials to try its ... ; with fans? 3. Budweiser simply needs to be "cool" again. It needs a fresh campaign and a fresh face.  Budweiser enjoyed viral success before the term was even coined with its campaigns centered around talking Frogs ...

• Word Count: 2270
• Approx Pages: 9
• Grade Level: Undergraduate