... . Atari's executives made a mistake by continuing to promote the 2600 more heavily than the new and improved Atari 5200, even though the 2600 was already ubiquitous and the market was saturated with a glut 2600 software (Lida, 2002). Rick Trotter, owner of Horizon Computers (the last remaining exclusive Atari dealer) puts the blame on the company's executives as well. Trotter says that the executives did not spend enough time and money ... on marketing or software development. For example, at the end of 1994 Atari released the Jaguar gaming system. It was a state of the art game machine ...

• Word Count: 3799
• Approx Pages: 15
• Grade Level: High School