... turn into a lucrative opportunity for the company. These and other issues regarding the macro environment are will be discussed in more detail in Chapter 2. In Chapter 3 the development and the usefulness of a marketing information system in relation to the target country will be introduced. Chapter 4 shows the opportunities arising in the chosen country by using certain techniques to identify the market potential. In the last chapter, advantages and disadvantages of ... five to ten years, based on the product and industry. But with the environment changing rapidly in the 21st century d...

• Word Count: 3708
• Approx Pages: 15
• Has Bibliography
• Grade Level: High School