... and is rather slim. In the 1930's, the Coca-cola executives attempted to redress the bottle for the holiday season. Thus, they created one of the most popular images: Santa Claus. The beard, rosy cheeks, and the suit-consistent with the colors of their company (red and white) first appeared on their bottle. Yet, do you automatically reach for a coke every time the Santa appears? Even though Santa ... is world renown, the image fails to remind customers ... of the product it is marketing- thus Santa was a failure. Today the company abandoned the jolly old fellow, and is now trying diffe...

• Word Count: 2455
• Approx Pages: 10