... possesses the synthesizer and bassline driven electro-pop sound that K-pop is known for. It also possesses a "point dance," an extremely recognisable piece of choreography that becomes attached to a K-pop song by the consuming public, in the form of the "horse riding dance." Despite these ingredients, this dissertation would argue that PSY does not represent K-pop. It will ... leads to the general public repelling and downplaying any media product that could be seen as genuinely innovative. In K-pop, the reinforcement of song lengths under four minutes, the 4/4 time signature and the im...

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