... shoes and apparel since its start in the 1960's. In 1961 Phil Knight, a graduate of the University of Oregon and a former competitive runner, made a deal with a Japanese shoe company called Tiger to import their shoes to the United States. When asked what company he represented, Knight, off the top of his head, replied "Blue Ribbon Sports" (Becklund, 1994). At the time ... to do so, they use famous athletes. Nike has been using athletes to sale products since the beginning. Nike associates itself with winners. Everyone from Michael Jordan, Carl Lewis, and Tiger Woods to Sheryl Swoops an...

• Word Count: 2704
• Approx Pages: 11
• Grade Level: High School