1. nike
... . Similar to the "be like Mike" campaign using Michael Jordan, Nike has used and currently uses US football stars like Donovan McNabb and golf pros like Tiger Woods for their golf line. For sports starts like Tiger Woods that have worldwide recognition, they will use them throughout many regions. This is, however, one area that Nike will regionalize for local impact and acceptance. An ... ...
- Word Count: 577
- Approx Pages: 2
- Grade Level: High School