... the backing of department store chains such as Federated and Nordstrom if they wish do this. Nike is also developing relationships with stores in Europe known for their strong customer loyalty, which would likely support their products in the future. Threats The number one threat to Nike is their competition. Competition comes from fierce opponents such as Reebok and Adidas. Nike ... their slow growing share of the apparel market. A projected trend in the industry is that the younger generations enjoy a more casual type of footwear, not athletic shoes. If this is true and the footwear m...

• Word Count: 685
• Approx Pages: 3
• Grade Level: High School