1. Caterpillar Case Study
Caterpillar executives disregarded the threat and continued to maintain it's historical management values; some of which included statements such as: "we maintain a strong corporate culture via 'internal staffing'", and "we maintain sufficient international manufacturing presence to avoid being shut out." ... Former CEO's set the vision and strategy for Caterpillar and typically went unchallenged. ... A method of fundamental importance to the communication of the vision and corporate culture is having managers at all levels advocate their vision in realistic terms. Devel...
- Word Count: 2613
- Approx Pages: 10
- Has Bibliography
- Grade Level: Undergraduate