They are also profoundly effective marketing tools, enabling audiences to know in broad but accurate terms what films are about, long before they actually see them. ... King offers a remarkably lucid examination of both the larger trends in the business-end of movie-making production and presents original takes on the thematic and stylistic elements of specific films, ranging from Taxi Driver to Toy Story. ... Film makers rely on style " structure, narrative, and visual elements " to effectively tell their story. ...

• Word Count: 761
• Approx Pages: 3
• Grade Level: Undergraduate