When this begins to happen, we will see a revolution in Branded Commodities in India. ... Very often we can see this happen in our daily lives. ... What is a Brand? ... Performance is the hardest part. ... What is the process of Branding? ...
Last part consist recommendations for the future of the brand and advises on how and what the brand needs to do in order to keep their established position. ... The goal is to identify what your brand means. And what does it stands for. ... CBBE MODEL STEP 3: BRAND RESPONSE Second step required finding out what your brand means and what it stands for. ... CBBE MODEL STEP 4: ACHIEVINIG BRAND RESONANS This is the most challenging and at the same time desirable part of the process. ...
Chapter 2 - Literature Review Brand Loyalty "The term "marketing" usually conjures images of consumer packaged goods and advertising campaigns " (Olivia, 2007) but in reality this is only a very small part of marketing. ... Donvaband (2007) shows similar results in his study, he finds that the ultimate achievement when building brands is what he calls emotional brand loyalty. ...
