... customers rated highest: monthly charges and tariffs. In order to successfully implement the proposal, Omnitel needs to also design and release lower cost cell phones to meet the affordability of the newly targeted classes who still view cell phones as a highly priced, luxury purchase. Omnitel should also promote the cell phone as a necessary need to the new middle to the middle/upper ... ...

• Word Count: 656
• Approx Pages: 3
• Grade Level: Undergraduate