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... react by bringing similar product for lower price. For this reason, introduction stage is very dangerous. Going through its introductory stage in Slovakia is a digital camera. Digital camera is famous abroad for the fact that one can easily download the pictures and send them via e-mail around the world. However, digital camera remains unusable in case one does not own a good ... ...
... 300 brands of paper, P&G generates more than $40 billion in annual revenues worldwide. Along with Unilever, P&G is a dominant global force in laundry detergents, cleaning products, and personal care products. P&G expanded abroad after World War by exporting its brands and marketing policies to Western Europe, initially with considerable success. P&G entered China in 1988, during a few years it gets very successful in some ... ...
... -drink concentrate industry so profitable? - Huge Market- 60 Billion in the US alone - Growing Industry - High Gross Margin (Low packaging and production costs) - Strong Branding - Inelastic demand - Customer Loyalty - Gone abroad (international market) Analyze Industry Structure - Barriers to Entry o Coke and Pepsi control a large portion of the bottling/distribution market o Since Coke and Pepsi have a diversified portfolio of brands (including many ... ...
