1. Market Orientation
... , is defined as valuing traits, proactiveness, receptivity to innovation and active resistance to bureaucracy (Narver and Slater, 1995). Entrepreneurial values support the creation of new businesses with the existing business and the renewal of on-going businesses that have become stagnant. Coupling a market orientation with entrepreneurial value provides the necessary focus for the organization's information processing efforts, while it also encourages frame ... ...
- Word Count: 5010
- Approx Pages: 20
- Has Bibliography
- Grade Level: Undergraduate