1. Internet Companies
Furthermore, it is seen as the leading Internet-enterprise among the biggest media companies and BOL (Europe) as well as barnesandnoble.com (USA) rank very high within the E-commerce industry. ... The Internet was basically put into the very center of Bertelsmann's corporate strategy and the company saw itself as "the pacemaker- in the field of E-commerce. ... The last major issue of Bertelsmann Internet strategy are its E-commerce activities. ... By now Bertelsmann considers its E-commerce as an additional distribution channel and follows a so-called multi channel strategy by making...
- Word Count: 1308
- Approx Pages: 5
- Grade Level: Undergraduate