1. CEO Speech - H&M Clothing Company
While our store expansion has been rapid, our shift to e-commerce is taking place at a slower rate. Buoyed by our success with the US H&M e-commerce site, which launched in the summer of 2013 and was responsible for 13% of its total US sales that year, we now plan to roll out more transactional online shops. In March this year we launched an online H&M shop in France and in August we launched an e-commerce site in Spain. ... By looking into the three components underlying this driver, we can see this strategic move to open new e-commerce sites will greatly benefit each and every one o...
- Word Count: 1933
- Approx Pages: 8
- Has Bibliography
- Grade Level: Undergraduate