1. Advertising and Consumerism
Persuasive advertising, such as Bernays campaign, appeals to the consumer's basic instinct and emotion, attaching psychological values such as power, sex, social approval, and victory. ... By continuing to creatively construct ideological reality that links products to group's desire, through subliminal or persuasive tricks that attract the subconscious, advertising has paved its own way to control the market. ...
- Word Count: 1787
- Approx Pages: 7
- Grade Level: Undergraduate