1. Nixon's Checkers Speech
... to his audience was ethos, or credibility. In a sense, the purpose of the "Checkers Speech" was to reaffirm Nixon's status as a reputable politician the public could put their faith in. Robert Cathcart more precisely defined ethos as "the image that receivers have of the communicator as an expert source with a capacity for leadership and decision making and as one who can ... as his running mate for the election. For the most part, the press was thoroughly impressed by Nixon's "Checkers Speech." Coverage of the speech was included in nearly every newspaper across the country, which gave...
- Word Count: 2861
- Approx Pages: 11
- Has Bibliography
- Grade Level: High School