With this strong ethical platform Krispy Kreme should prove to be a long standing member of each community that they join.
As with any business there is a grocery list of advantages and disadvantages for nearly every aspect of the business. The following will cover four of the major advantages or disadvantages of the company's current practices:.
Time - Advantage - This Company has deep set roots and it takes time to accomplish that. After so many years of operation and growth Krispy Kreme has proved that it has staying power and has a good feel for the market.
Word of mouth - Both - This could be considered an advantage or a disadvantage. Word of mouth advertising is a fantastic way to get people informed about your business because people are hearing it from other people that they trust. However this could also be viewed as a disadvantage because the company seems to be lacking in other forms of advertisement.
Franchise operation - Both - This is more of an advantage than a disadvantage but nevertheless it is both. By having a franchise based operation system they guarantee ahead of time that the capital for developing a market is available. However this does take a large amount of capital which makes it hard for a lot of people to enter into a franchise agreement.
Technology - Advantage - Krispy Kreme has created a well oiled machine, literally. Each piece of donut making equipment was designed and created by Krispy Kreme. This has allowed them to have exactly what they need and not have to rely on other companies to provide equipment. By taking this sort of initiative the company has created a very good advantage for themselves.
Competition in this type of business is fairly stiff. There are a number of different big name companies that have similar product lines to Krispy Kreme. For instance Dunkin' Donuts, LaMars, Cinnabon, Tim Hortons and Winchells. Dunkin Donuts dwarfs Krispy Kreme's market presence with nearly 3000 stores in two countries.