.
Back Engraving EL Backlight EL Backlight.
Bulldog.
BG-570PP PINK SERIES.
.
Back Engraving EL Backlight EL Backlight.
Maltese.
BG-570PP SKY BLUE SERIES.
.
Back Engraving EL Backlight EL Backlight.
American Short Hair.
BG-570PP YELLOW SERIES.
Market segmentation for CASIO watch Baby v/s G.
Companies today recognize that they can not appeal to all buyers in the marketplace or at least not all buyers in the same way. Buyers are too numerous, too widely scattered., and too varied in their needs and buying practices. More over, the companies themselves vary widely in their abilities to serve different segments of the market. Rather than trying to compete in an entire market, sometimes against superior competitors, each company must identify the parts of the market that it can serve best and most profitably.
Thus, most companies are being more choosy about the customers with whom they wish to connect. Most have moved away form mass marketing and toward market segmentation and targeting--------identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each. .
One of watch producers in the world such as CASIO is also facing such problem. And the competitions of watch industry become more and more fierce. To target the new customers, they launch the attractive model-------Baby-G. The company design diverse colors for this kind of model. For example, light blue, white, pink, black, gray, incarnadine, etc. It is because different colors reflect different personalities. Just as blue means those people who wants to be respected by rests. Black represents those people who want to have power or authority.