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Delta Airlines Case Study

 

Apart from making profits and expanding its routes, Delta Airlines also fulfilled its social and cooperate responsibility by painting one of its aircrafts with the Olympic flag. It was then named the official airline of the Olympics 1995 Olympics games .It also received an award for the best major carrier for long and short haul flights. The airline also took a major step which till today has changed the history of the airline industry and that was making all its flights NON-SMOKING.
             Furthermore, between the years 1996-1999 had various achievements for Delta such as being named the global airline of the year and the best managed airline. It also installed automatic defibrillators on board aircrafts and purchased modern aircrafts such as Boeing 777.To meet the demand of low cost travelers, Delta announced its low cost airline "Delta Express " with services from Orlando FL. In 1997, Delta was the first airline to board more than 100 million passengers in a year. The year 20th century started with the airline reporting losses for the first time in 6 years during the year 2001.This was because of the attacks on the world trade center which forced the government to shut down the US airspace for 2 days. The following few years saw a lot of changes in terms of marketing techniques, new check in systems and also few code sharing with the regional carriers to enhance the airlines services. But the year 2005 started being a year that the airline would face what can be termed as the most difficult phase in their entire history. Delta filed chapter 11 for reorganization under the bankruptcy code. The airline later managed to expand it routes as early as November 2005 back to Latin America and Caribbean routes. The airline has since then managed to grow rapidly implementing various new methods of check in or purchasing tickets. With modern fleets, international alliance and great service, Delta has gone to become one of the best airlines in the world and has won major awards in the 20th century such as best airline website, Best airline lounge and Best frequent Flyer program.


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