Due to the increase in population of gamers, expanding the target audience range makes games more accessible and also helps to elevate diversity of users.
Competitors .
3.2 Microsoft and Sony are the major competitors of Nintendo. Nintendo is the market leader of handheld video games and is able to maintain a low price in the hardware. Sony has about 70% share in the market while Nintendo and Microsoft take up the rest of the market. Nintendo has a good reputation of maintaining a healthy relationship with their shareholders. In comparison, smaller corporations like Vivendi, Sega and arcade games do not pose any major threats to Nintendo. Well-known for its fine graphics and affordable prices, Nintendo surfaced as the world's largest video game company by revenue.
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Company.
3.3 Most of Nintendo's resources originate from Taiwan, Hong Kong and China. The manufacturers of Nintendo are located in North Bend, Washington, the United States of America. They are also the distribution centre for its video game consoles. Besides the renowned Apple Company, Nintendo collaborated with ˜Foxconn' in China for their newly launched product WII U. Ultimately, the greatest strength and yet weakness of the company is being innovative. As innovation involves a lot of risk taking, people sometimes do not understand that it is not up to Nintendo to control everything in the market.
Strengths .
Weaknesses.
Strong emphasis on corporate brand, best known as the top console manufacturer.
The name of the gamepads is the weakness of the company. Customers often misunderstand the purpose of the product; it is supposed to be a gaming console, not an accessory. .
Longest running company in the market.
Possesses the weakest graphic card as compared to its competitors.
Long-time nominated market leader in the hand set console trade.
Limited selection of software.
Nintendo is very innovative in its gaming products.
Too much risk is involved in the process of being innovative.