GMOs - Rhetorical Analysis Essay

Using the director of a conservative "think tank" as support for his argument to a liberal audience isn't the best decision Rauch could have made to make his point most impactful, nonetheless, Rauch cleverly utilizes a renowned individual who has influence in the agricultural trade to further reinforce his cause for the implementation of transgenesis due to current farming's limited boundaries. Rauch employs the example of the transgenic tomato combined with the commentary of Alex Avery to emphasize the potential impact that biotechnology can have on the environment that regular crops could never achieve such as reclaiming infertile, salt stricken soil (5). Rauch strategically integrates his established credibility, professional counseling and an extremely significant success story in biotechnology to finalize his inauguration of the premise of his argument. Because of the gravity of its importance, Rauch crafts his initial impression conscientiously, allowing him to then target his audience's sentiment towards rectifying environmental obstacles. .
             Because Rauch recognizes the attitude and mindset that his target audience has towards the use of transgenic crops, he presents, while carefully appealing to the concerns of his audience, valid examples that demonstrate how biotechnology can resolve the concomitant ramifications of organic farming. Rauch uses a paragon known as the Good Luck Patch, a 200-acre patch of farmland, to present the ideal example of land that has no significant runoff or erosion, soil rich in organic matter, and high yields (1). The use the "Good Luck Patch" as a nonpareil model of the use of biotechnology is intended to move the audience by exhibiting how effective biotechnology can be in alleviating environmental strain. Results such as these are what environmentalists long for in farming which is why he specifically uses this exemplar to reinforce his claim.