This in itself makes you, think where is all the food really going if it is disappearing?.
Pollan starts out with the claim that we should only eat foods that out great-grandparents would recognize. His use of ethos is very clear here as he is backing up his claim effectively by using nutritionist's facts. As it is supported by John Yudkin, a nutritionist, who said, "Just don't eat anything your Neolithic ancestors wouldn't recognized and you'll be OK" (107). This is very effective when thought about in a realistic way, our elders did live healthier in many of the senses as they did not have all the processed foods we do now. Later in this section he brings up the fact that what we are eating today is food products, not real food. By this, Pollan is explaining that the ingredients in some foods would make older consumers wonder what they are really eating compared to what they would have eaten as they grew up. He is very passionate about that fact there are many chemical additives put into our food. As Joan Gussow pointed out, "they lie to our bodies" (107) making our bodies just deal with what is going into them. The facts that Pollan elaborates on is that, as the average consumer grows, up we crave more of the salty, fatty foods because it is easy and convenient. Like Pollan said, "Tastes great, less filling" (108) is a great motto for most processed foods. The lack of nutrients that are now in our food compared to the amount of sugars and fats are frightening.
Pollan then shifts his attention to the FDA and to avoid food products that are unpronounceable. Here again, Pollan is being ethos, by giving us the facts about why food is not real food anymore but he also throws in some pathos by the tone of his writing. For instance, Pollan states that "post-1973, the FDA's willingness to let food makers freely alter the identity of "traditional foods that everyone knows" without having to call them imitations" (108).