Most major manufactures were forced to restructure their operations in an attempt to reduce costs and to improve productivity. The turn of this century had witnessed the merge activities of many manufacturers: 1999, Ford, which already effectively controls Mazda and owns the British maker Jaguar and Aston Martin, acquired Volvo's car operations; Renault invested $5.4 billion for a 37% stake in debt-laden Nissan, which owns a part of Subaru; Volkswagen AG has made several acquisitions, including the premium brands Rolls Royce cars of Britain; 1998, Daimler-Benz AG and Chrysler Corp. merged to DaimlerChrysler, which represents a peak in automaker merger activity (U.S Industry &Trade Outlook 2000). Despite the consolidation that has already taken place, the industry's restructuring is still not over. In order to share and to reduce developing costs, production expenses and overhead and to help them stand on their feet in this more and more competitive market, we can expect that there will be more merge activities in the automobile industry, and there will be less competitors and more intense competition in the near future. Since it seems that there is less expanding capacity left and it is getting more and more difficult to expand business in the three mature markets, almost all of manufactures turns their aims to the three newly markets: Asia-Pacific region, Latin America and Eastern Europe. Manufactures shifted production facilities to developing countries to take advantage of less-expensive labor, reduce exposure to currency fluctuations and avoid trade restrictions. From the latest news, we have seen that: Honda built plant in Brazil (Japan Economic Newswire, Jan. 24 2003); Ford is planning to build cars in China; DaimlerChrysler is planning to build plant in Mexican; Nissan had a plant in South Africa, etc ( http://www.just-auto.com/search_site.asp). This production localization will still go on.