" However, using the same artistic logic and redesigning his work on a bottle of hairspray or a t-shirt, the public becomes awe-stricken and then rushes out in a mad fury to purchase this stylish product which is actually based on the same style of art which if hung in a museum looks to them like something "anyone could make." .
Advertisers look also to the photography of the past century when designing ads for magazines. Dolce and Gabbana created a series of photos to advertise their jeans which have the same look as the style of photography which became popular in the depression time of the 30's. The models sit in front of their homes, in everyday clothes, next to their families. The photo is rather high in contrast and looks the subject straight in the eye. The ads evoke the feeling from the consumer that for some reason or another they can relate to the models in the ad. Many past artistic styles of photography have been used to advertise. It's probably one of the more successful ways to send messages that in some ways may be seen as subliminal. Steve Madden shoes have a photographed advertisements where the girls wearing his shoes have heads close to twice the size of their bodies, sparking some to be reminded of the surreal style of the earlier part of the century. People may or may not subconsciously recognize these styles in the ads they see, but that is not important to advertisers. What is important, is that through the use of these types of ads, consumers feel some recognition and can relate in one way or another to the product, therefore making them more inclined to buy whatever the product may be.
With the creation of Adobe PhotoShop, collages have become the leading method of creating corporate and product logos, designs for billboards, packaging and even common newsletters. Just as Pablo Picasso and Juan Gris did, designers who use PhotoShop gather single images and layer them on top and around each other on one single canvas to create a composition which incorporates many factors into one image.