Also, academic achievement was negatively related to the overall amount of time spent playing games. This study involved two different forms of observation. The short-term effects (laboratory aggression) of the video games was studied using laboratory observation, while the long-term effects (increased delinquency) were studied using surveys. .
Another study I looked at was an article from the Sociological Spectrum entitled "Violence, Morality, and Television Commercials" by Brenden Maguire, Diane Sandage, and Georgie Ann Weatherby. This study examined whether violence in television commercials was related to declining morality and rising crime among youths. A content analysis was performed of 1699 commercials shown over sixteen days and evenings in January and February of 1996 and June and July in 1997. What was found that only a small percentage of commercials contained violence and a small number of commercials exhibited behavior or attitudes contrary to conventional moral standards. Maguire et al concluded that although advertisers sponsor programs that feature violence, they do not wish to associate violence with their products. Therefore, commercials have little to effect on the increasing aggressive tendencies of America's youth.
The third article I studied was from the journal, Aggression and Violent Behavior 4, entitled "Film Violence and Young Offenders" by Amanda Pennell and Kevin Browne. In this article, Pennell and Browne found that screen violence can affect consumer behavior by: imitation of violent roles and aggressive acts; triggering of aggressive impulses in predisposed individuals; desensitizing feelings of sympathy towards victims; creating indifference towards use of violence; and creating a frame of mind that sees violent acts as socially acceptable responses to stress and frustration. Pennell and Browne found young offenders like violent videos because of their aggressive backgrounds and behavioral tendencies, but concluded that whether such tastes in film reinforce violent behavior and increasing frequency of aggressive acts is debatable.