An example of this would be one Nike commercial featuring an old woman running with the camera initially focused on her backside. Viewers instantly assume that this runner is a young woman. The ad mentions that "this" (the woman's butt) has run 5:08 for the mile and wondering if "it can go 5:02." At the end, the camera glides by the woman runner's smiling face (Kathryn Martin - a 51 year old distance runner) and wisps of gray at her temples. This convinces young women athletes that if they continue to run while wearing Nike shoes, that they too will be able to have that fit of a body at that age. This may be true, but young women can attain that body just by working out regardless if they wear a pair of Nike shoes or not. One would think to spend money wisely, but this is rarely the case for teenagers. They worry more about what looks good on them and how people perceive them. Since appearance is important to them, they tend to disregard the quality of a product for the outrageous prices and the amount of money they actually have available to spend at their own expense. They buy on impulse without a single worry when in all actuality they should be more worried about what they"re getting out of such an expensive product.
All Nike commercials feature young, teenage Americans playing basketball and running in their new style Nike tennis shoes. The commercials parade basketball players on television in order to grab the attention of its viewers. It is obvious that these players are wearing Nike shoes so that they may help to promote their own sales. Before the viewers are actually shown the product for sale, they are shown a famous basketball player dribbling down a beat up, fenced in court. As the famous basketball player jumps through the air to slam dunk in the basket that appears to be falling apart, the viewers finally see that this is not a commercial about his celebrity in the NBA but a Nike commercial.