Eddie Bauer even offers car seats for infants, the result of a partnership with Cosco, a leading manufacturer of products for children. Eddie Bauer Home provides décor, gift items, linens for the bed and bath, including Bauer's flannel and down products, and fine natural wood and upholstered furniture for the bedroom. Eddie Bauer has also partnered with Timex to offer its line of watches, and has joint ventures with Ford and Compaq computers. Such an array of products and distinctive partnerships have allowed Eddie Bauer to dedicate its business to suiting the lifestyles of smart, confident men and women seeking versatile, timeless, and high quality products.
Today Eddie Bauer, Inc. has grown from a single store in Seattle to a tri-channel, international company with more than 590 stores throughout the United States, Canada, Germany, and Japan. Eddie Bauer has sustained a respectable position not only in the corporate world, but amongst the neighborhoods in which they reside, as it is a company committed to enhancing life in communities through various sponsorships. For instance, the company has established the "Eddie Bauer Global ReLeaf Tree Project."" The project is part of a continuing partnership with American Forests to reforest areas that have been devastated by natural disasters and plant trees in and around urban areas. Projects such as this reinforce the company's integrity in the eyes of the community. "Consumers are now looking for something more when they buy a product. Something that will have meaning for them and touch them. We have been hearing the words trust and credibility as being important to consumers, and that's continuing."" (Delaney Report "April 15, 2002).
In today's market, the consumer's common perception of Eddie Bauer is that of a outdoor sporting goods retailer, similar to the image of L.L. Bean. A random survey of 100 consumers was conducted to determine whether or not consumers shop at Eddie Bauer, their perceptions of the brand/company, what the brand/company stands for, shopping frequency, and reasons for shopping.
They are looking into unique methods of advertising, catchy store displays, and new-age packaging. ... Old Navy is stepping up its marketing with more frequent monthly campaigns in various media. ... The first one involves alleged violations of California's unlawful, fraudulent and unfair practices of business and false advertising statutes having to do with the labeling of products. ...