The problem is that the new brand gives a prominent display of an eagle, like Anheuser's label. Anheuser-Busch is currently the number one brewer in America, but Miller is planning to release a new flagship brand called "Miller Beer." This "new brew" is aimed at taking sales away from the "king of sales," and the "king of beers," Budweiser. John N. McDonough of Miller claims that this new beer "tastes different from anything out there." Miller plans to put some 65 million dollars into promoting the new beer. (Melcher 37) In another case it is golf clubs and accessories that are being copied. In this case, however, the companies are not Roth 3 copying each other; rather, they are working together in an effort to stop production of cheaper, copy-cat clubs that are taking away from their sales. There are three main companies involved in this fight against the fakes. The companies are: Cobra Golf Canada Inc. and Taylor Made Canada, both companies based in Montreal, along with Calloway Golf, which is based in Carlsbad, California. (Estok 30) In one instance, the Taylor Made Burner Driver, the company's top club, is being copied with the name "The Tour Made Ruler." This fake club is almost identical to the Burner Driver. The fake club has similar colors, markings, and the same shape as the Burner Driver. In addition to the Burner, there is also Tommy Man's Bumber, which is an apparent knock-off of Taylor Made's Burner Bubble. The Tommy Man's Bumber even comes with similar stylized lettering and red flames. (Estok 30) Bob Cote, vice-president of Cobra, claims that he has been battling pirate clubs since 1994. Mr. Cote has even gone to the extreme of visiting retailers with a bailiff, and seizing imitation clubs off the racks. Once the companies recognize imitations, they report them to a team of lawyers based in Montreal that sends out cease and desist letters to the stores with the imitation clubs.