Intel

            
             The Intel logo has been a marketing strategy built up throughout the years. Its recognition has grown and is now a household name. The Intel logo can be seen on expensive computers as well as the lower priced computers. The Intel Pentium II has now branched its logo into several markets. These markets include: set-top boxes, information appliances, notebook computers, workstations, and servers. The Intel Pentium II is on the rise as it is incorporated into new products and new markets.
             The Intel brand is a valuable logo that helps customers recognize that a high quality chip is being used in their computer. This logo helps instill brand loyalty and customer trust. The logo is placed in a visible spot on the exterior of the computer to establish its presence. This logo insures that the customer will experience and recognize the quality of their computer and future computers. .
             Placing Intel components in lower priced PCs can cause customers to believe that they are not using the highest quality chips in those products. However, placing their chips in products such as set-top boxes and information appliances would affect customers positively. These customers would realize that this product is a higher quality product, because the Intel logo is on the product. Intel designing and controlling the chips used in this application plays a major role in the way customers view the product. For example, if a customer has a good experience with an Intel Pentium II in a PC they associate that experience with the logo on the new product. .
             Information appliances and lower price PC are on the rise. Customers are constantly on the lookout for a higher quality product for a lower price. Customers desire the best for they"re hard earned dollars. The Intel chip in these new products is on the rise. This chip is associated with a high quality product and can now be purchased at a cheaper price. .
             Intel is entering new markets that include: set-top boxes, information appliances, lower priced PCs, notebook computers, workstations, and servers.