Beyoncë Knowles has recreated a past commercial hit that previously spotlighted Cindy Crawford wearing a tank top and shorts and grabbing the attention of younger men. In Pepsi's new commercial airing this summer, Beyoncë gets out of her car at a gas station in a heart-stopping outfit and immediately attracts the attention of a young male gas attendant. Beyoncë gets a Pepsi out of the vending machine and asks the speechless attendant for directions to the highway. Once again, Pepsi has done a great job using up-and-coming celebrities to advertise its product. Beyoncë is also featured in another television ad for Pepsi, Carmen. Pepsi additionally offers an eye-catching website to on-line viewers. .
Pepsi's Pepsi-World website (http://www.pepsi.com/home.php) is an inventive website offering an abundance of information to its users. Featured sections include history/ads, Pepsi brands, downloads, wallpapers, trivia games, promotions, interviews featuring Beyoncë Knowles and Shakira, and sports appearances featuring NASCAR standout Jeff Gordon. Pepsi does an outstanding job grabbing the on-line user's attention in each of these featured sections. For example, if he her she clicks on the sports section, Sammy Sosa immediately fills the screen in a mid home-run swing. Additionally, soccer, racing, and football are all featured on the sports page. An additional highlight on the page is a picture of a television, which viewers can click on, allowing them to watch the Jason Giambi and Sammy Sosa commercial. This is a very interactive way of on-line advertising allowing browsers to receive continued commercial exposure. Pepsi football is another intriguing area of the sports page. This particular promotion featured the NFL's top rookies of 2002. For the sports guru, Pepsi's sports link is an attention grabber. Regardless of their tastes, visitors can find plenty of entertainment and information on Pepsi's website.