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Privacy For Sale!

 

(www.britannica.com) Two months following the purchase of Abacus, DoubleClick began compiling profiles that linked an individuals actual name and address to the complete records compiled by Abacus of their on-line and off-line purchases. This turned shopping that was once thought to be anonymous, into personally identifiable records. .
             The American Management Association conducted a survey of nearly a thousand large companies and found that more than half the large American firms surveyed monitored the Internet relations of their workers. Several of these companies used Orwellian computer software that was initially offered for only $99 and had the ability to screen and record every keystroke on the computer with video like precision. It is also possible for the firms to screen all incoming and outgoing e-mail for forbidden words and phrases- such as those involving racism, or the name of a boss. Suspicious messages would then be forwarded to a supervisor for review. .
             Changes in the delivery of books, music and television were extending these technologies of surveillance beyond the office (www.britannica.com) In 2000 Amazon.com created controversy when they changed their privacy policy without warning. They announced that customers were no longer allowed to obstruct the distribution of personal data. .
             Globally Unique Identifiers, or GUIDS make it possible to link every file, e-mail communication, and on-line chat room posting with the real-world identity of the person who created it. The unease for this issue is also growing. GUIDs are a kind of serial number that can be connected with a persons name and e-mail address when he registers on-line for merchandise or service. .
             One of the most popular Internet music players, RealJukebox was recognized in November 1999 by privacy advocates when they realized that the music each user downloaded could pinpoint a users identity by matching it with a unique identification number.


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