STP Oh Such Product Claims

            
             The FTC corrective advertising resolution does not explain to the customer what STP was false advertising just that they were false advertising. This really does not help the customer because what if the thing that STP was false advertising about the customer did not care about. The FTC method of punishment just seems like an easy way to ruin a business.
             2. As an executive of STP I would make sure my product worked and that I used it so at least I was always proof. I would also have studied done so I had hard information on how STP works for you.
             3. Any oil additive company could have been successful with a different image as long as STP was not on the market. You should always build you product advertising around your target market. So depending on what age group and person you would be marketing to would be how I would shape my image. STP could have had very attractive women selling their company in there advertising and still had the same results.
             4. STP was very smart to give out free decals because in away it is one of the cheapest ways to get your name out there and fast. I think it is a form of advertising because they are spending money on the stickers. Giving away thing also gives you a good reputation. I think it is one of the easiest ways to get some ones interest in a company.
             5. STP's image was one of macho racer who cares win races when they use STP but Stud's image was that of a better product guarantied or your money back. Stud just went for superiority in there advertising. STP's products where more I am buying an image.
             6. I think that STP willingness to spend on advertising and the way they did it was the only reason they had such success. The only reason that STP sold so much was because of their name being everywhere. Humans are stupid and feel the need to be like someone. STP arsenal assault of the advertising world pulled them up from the dust as a company.
             7. The only way the Gov't or FTC should have anything to do with advertising in my opinion is for false advertising and anything having to do with subliminal images.