Perhaps nowhere is there a clearer picture of how a target audience is enticed than in Las Vegas. Since it's inception, adults with a passion for gambling and entertainment extravaganzas have been beckoned by what may be the world's foremost authority on the subject. Unique in its appeal, Las Vegas holds a special gift in that it was created from the ground up to accommodate its target audience. Unlike most other communities that aspire to such a level of tourism, Las Vegas developed its own built-in attractions that are not anywhere else.
Las Vegas is, indeed, an unusual example of successful target marketing. For other communities to have the same success would take their own special formulation or particular attraction that what would ultimately draw a crowd. The key is to be keen on one's market in order to target the right segment of the population. Know your target market well. Spend your media dollars in a format that most closely matches the market segment you want to reach". (6).
CAPITALIZING ON LOCAL ASSETS.
One of the best ways to secure recreation and tourism traffic is to capitalize on the most spectacular assets the community has to offer. By focusing on one or two main attractions, people are not bombarded by too much activity when they choose to visit that particular city or town. Of course, there are always myriad things to do and see in any successful tourist community, but the initial draw is focused upon the most prominent attraction.
Arizona, for example, possesses one of the biggest draws that attract people from all around the world: the Grand Canyon. The "single most awe-inspiring spectacle in a land of unforgettable geology" (12) may likely be the state's most spectacular advantage over their border competitors, because they utilize their resource to its fullest benefit. However, the Grand Canyon is not the most "interesting or memorable" (12) destination Arizona has to offer, yet it is by far the most popular because of successful marketing.