The ads were quite racially diverse, including: Asians, Hispanics, African-Americans, Arab-Americans and Caucasians, across each gender. .
There were many more differences than similarities found in the advertisements. Men were dressed, fully clothed, in nine of the ten ads; women were dressed in two of the ten ads. For example, in an Adidas fragrance ad, the man is wearing dark colored pants, a black shirt, and a gray jacket, while jogging down a city street. Gillette Satin Care shaving cream portrays women in a rather different way. A woman is seen lying vertically across a full page of pink flowers. She is nude; flowers cover only her most intimate parts in a thin layer. The can of shave cream itself is shown in the advertisement; only it is a fourth of the model's size. Per advertisement men had approximately four pieces of clothing on more than women. In every advertisement the women are posed in a sexy manner; ranging from lying down submissively on a bed to sucking on a strawberry in a bubble bath. The men's advertisements portray them in sporty, suave and dominant positions, showing total confidence about the product they are using. .
In advertisements with mixed genders, the same male dominant, female submissive role is apparent. Of the five ads I found, all are full of sexual innuendoes. One ad in particular, for Revlon nail polish, shows a man and a woman grinding on each others hips and grabbing each others bodies, like they are having intercourse on the dance floor. Their clothes are drenched in sweat and their hair is messy and tossed around. When looking closer at the ad, neither model is wearing the nail polish; all you see is the man controlling the woman's torso with his hands and the woman laughing with excitement. Each advertisement in some way shows the male model touching the female model in a sexually explicit or controlling manner. .
The male dominant, female submissive role is a common theme throughout nearly every advertisement researched.