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With reference to a range of examples discuss the relationsh


Before travel agents give visitors some advice or suggestions, they should clearly understand their targets and focus on their travelling aims, then make correct decisions and planning. There are some overt reasons and covert reasons for travelling. Loker and Perdwe(1992) consider reasons for travel through seeking of benefits, such as excitement, pure adventure or nature . These factors as one part of visitor experience can be seen as are tourist motivation. As a vital encounter, the travel agency should provide enough and suitable information to tourists which focus on their motivation. For example, a person is allocentric who likes watching wildlife, (Ryan, C, 1997) but the travel agency gives other information about good facilities of accommodation, this does not demonstrate any sense of client. Therefore, the travel agency should ask the staff to grasp more skills and knowledge of tourism, also managing the staff in the front of line are friendly, warm and kind can influence the visitor experience, which determine the impression of visitors to the travel agency due to this "moment of truth"(Ryan, C, 1997). Other services, such as delivery, also influence experience. When the client booked a ticket from a travel agency and they promised to delivery the ticket on the appointed day, so the customer waited at home, but the staff did not appear on time and called back asked to pick other time. The customer felt very upset and decided to change agencies next time. Additionally, some indirect factors impact on the relationship between visitor management and visitor experience, such as hours of opening and distance. Most people are very busy during the week. If they want to get some information about travelling, they only can come after school or work time or on weekends, but usually, travel agencies are also closed after 5PM and on weekends and the location is very far for the customer, so it is really not convenient to the customers.


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