His hands are enclosing her body, leaving her no chance of escaping. He's squeezing his muscles in order to emphasize his power and express his dominance, while his facial expression is a waiting sexual gaze that dominates the woman's presence even further. He is waiting for the woman's appreciative reaction towards his physical appearance, as if he would know that he has an impressive effect on her. More and more advertisements are portraying men in this position. They all are sending an unethical message because they insinuate that men have to act tough and "manly." This advertisement, together with others of the same kind, encourages young boys to grow up thinking that body image is not the only thing they have to improve and perfect, but they must also possess an attitude of determination and aggression, so that they can dominate females.
The woman, on the other hand, is portrayed in a controversial position. At the first glance she is feeling confident because she is looking straight to the camera and smiles, like she would be in control of the situation. Her smile is supposed to indicate her appreciation and acceptance of the male's dominance and sexual gaze. Kilbourne observes that, in advertisements, women are often silenced, by having to smile and let their fingers do their talking for them (Kilbourne "Killing Us Softly 3"). In this ad, the woman's fingers are talking too, suggesting sexual attraction as they are moving down his perfectly sculpted abdomen. At the same time, however, it seems like her fingers are trying to push him away. This particular detail leads to observing other aspects of her body language, which reveal how she really feels. She is leaning back a little, as if she would try to escape from his embrace, in which she is lying so helpless. It seems like she is in a position where she lost the control over the events. She is trapped in a place where she doesn't feel comfortable.
At the heart of all these problems is mass consumerism. ... A man by the name Edward Bernays was employed to promote America's war aims in the press. ... " Since the end of the 19th century, America had been a mass industrial society. ... We must shape a new mentality in America. ... The social construct of reality for the average American began to make a major shift. ...
The rise of the consumer culture is a phenomenon characterizing the 20th and 21st centuries, where the economy depends on the population's spending on goods and services. Before the Industrial Revolution – that is, before the 18th century in England, or the 19th century in Western Europe and North America – the majority of population lived in rural areas and worked in agriculture, where the resources for production were limited. ... There is a psychological impact of consumerism that promotes destructive values. ... Increased consumerism evidently comes at a steep price: i...
In the late 1940s, Americans" spirits were high. ... Consumerism survived this movement. ... By the 1990s, shopping had become second nature for middle-class America. ... Americans produce about 16 million tons of solid waste annually. ... A rapid growing trend in America is that of voluntary simplicity. ...
Consumerism, therefore, is perceived as the definition of progress. ... Past consumers, and consumers today, are purchasing subjective effects rather than a mere product. Consumption has become the American way of life as brands and products not only shape the social environment in which we live, but also the very goals and desires that control the trajectory of our lives and everyday behavior. Mass production of advertisements and commercial imagery represent the ideology American material culture, tapping into the depths of desire for the typical American, like Bernays' women and their ...
Consumer Rights Businesses have never denied the fact that consumers have rights. ... After all, people do have the right to consumer education (Antony 115). ... However, there are also laws protecting consumers, "[w] hen [consumers] borrow money from a bank or deposit [their] money in a bank account, federal laws say [consumers] have a right to clear information on all terms and conditions. ... Without this right consumers, whether minority or not, would not be guaranteed the same rights throughout America. ... Thus, businesses realize the fact that being an American consumer coincides ...
Stewart Ewen, in his essay "Chosen People" addresses the topic of consumerism in the middle class of America and suggests different negative effects. ... Ewen's purpose is to inform the reader of the materialistic rise in the American modern middle class. ... This new sense of achievement created by the industrial revolution allowed them to believe that they had made it, they achieve the American dream. ... Ewen states, "American society-gave rise to a notion of class defined, almost exclusively by patterns of consumption" (187). ... He quotes, "to be a good cit...
CONSUMERISM Consumerism is the desire to acquire objects and possessions often beyond our essential needs, just for the sake of acquiring them. ... The two reconcile their love again through a consumer product. ... The title and word Americanized, shows the influence of America on everything including the author. ... The boy only wants to please his mother, this also symbolises Australians urge to please America. ... The consumer belongings "crammed" into a carton symbolises the consumer products being forced onto the public. ...
The Myth of Consumerism Every society has mythology. ... Our religion is consumerism. ... Now consumerism fulfills this role. ... This is the consumer ideology and, just like every religion has some "golden rule" that pervades all of its lessons, consumerism too has its own golden rule, the consumer ideology. ... People seek happiness, acceptance, nobility, and love, and since these attributes seem so hard to come by in America, they instead substitute for them the products that represent them, which seem much easier to come by. ...
Gizmo's and Gadgets With America at war, the country has fallen into a great depression. ... Gadgets were first introduced in America, right after the Industrial Revolution. ... This is an ever going cycle, and without it, America wouldn't be what it is today. ... Advantages for the consumer has plenty of advantages are simple. ... The Consumer Electronics Industry is rapidly increasing as one of the highest rated industries in America. ...
This is where consumerism comes into effect. ... For most Americans now a day it is all about being accepted, some prefer to be envied. It is this competition amongst ourselves that drives the consumerism spectrum. ... This drives competitiveness and helps the economy; so can consumerism really be that bad? ... I guess it can be said that Americans can sometimes be pretty lazy, so it would make sense that we would buy a food product that is easier than 1+1. ...
