We live in a modern world where men and women, in most ways, are viewed as equal. But there has always been a level of competition between men and women, and this goes beyond having a good social life or an excellent economic position in society. The man of "today" is much different than he was decades ago. Now, men care about the way we look and the way we dress. Decades ago, mostly women would worry about dress and appearance. .
In "Beauty Rediscovers the Male Body", Susan Bordo writes an analysis on the male body in advertising. Bordo discusses how, in society and fashion, the male body is not typically used as a symbol of arousal, in contrast to the female body which is often used in a sexual context. She continues by saying that the naked or half-naked female body is seen as "an object of mainstream consumption", while the male body is just beginning to be a commercial representation" object." .
Twenty years ago, the nude male body was not used as a public image or in advertising. It was considered offensive for the community. But our perspective on what is inappropriate or offensive is changing and so are our views on male and female nudity. .
New and important things are happening in men's fashion. A large part of these changes are reflected in the commercials and advertisements we see in television, newspapers, and magazines.
A single commercial image is able to send a message that captures the attention of men and women and persuades them to remember or to buy a particular product.
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Today, more companies are making use of semi-nude male models in their advertisements. Some people still consider male nudity taboo, but as a consumer, I think that utilizing attractive models (men or women) in advertising, makes the ad more interesting, fun to watch and memorable. Manufacturers are aware of what viewers like to see and, therefore, male bodies are being seen more often in commercials.
