High Tech Computer Corporation (HTC) is widely known for its creative product development capabilities and high ability-price ratio. It was, at one time, the fastest growing mobile phone company of the decade, reaching it's peak revenue in 2011. Since then, HTC has faced a devastating decline in sales. It fell from the Top 10 powerhouses of the mobile phone industry and disastrously lost the smart phone battle to its main competitors, Apple and Samsung. .
Having its main market saturated, the management decided to enter the Myanmar (also known as Burma) mobile phone market to improve it's sales growth in a last ditch effort to resuscitate the company. In it's first effort, HTC partnered with a local distributor and opened a flagship store in the capital of Naypyidaw. The economy in Myanmar is slow and is besought with uncertainty. So why did HTC choose this struggling country to play a key role in it's rebuilding process? .
Political, Economic, Social and Technological Analysis (PEST).
On the surface, the HTC implemented PEST analysis, would lead many to believe that choosing Myanmar as the right place to invest was a huge mistake. First of all, Myanmar is agriculture based. In rural area, mobile phones are not that in need as in urban area. This may explains why Myanmar is the country with the lowest phone users in Asia, which definitely may be hard for a company to sell mobile phones it there aren't much people aware of the product. And this also means that HTC must spend more money on teaching Myanmarians how to use mobile phones. Moreover, even though HTC could successfully sell phones, the telco infrastructure is not sufficient to support further operations. For example, HTC can't promote other fee-charging services as did in its main market like music download, thus not earning a lot of revenue. .
However, there are also good signs. Since long ago, Myanmar had been a militaristic dictatorship.
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The two regions in particular are Burma and Vietnam. ... Britain incorporated Burma into British India which solidified the British their low opinion of Burma. ... The British also did not help the situation by taking favor with a few of the ethnic tribes in the high-land. ... BIA was formed again as the Burma Defense Army (BDA). ... When the Japanese declared Burma as an independent nation, he took the responsibility of War Minister and the Burma Defense Army was renamed as the Burma National Army (BNA). ...
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