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Overview of Bayerische Motoren Werke (BMW)


            
             Countries investigated in your study: Germany, France, China, and Australia.
             Countries investigated in this homework: France.
             Statistics for France .
             2008 GDP (current US$) $2,856,560,000,000.
             2008 Population Total 62,277,432.
             2008 GNI per capita $42,000.
             2008 Life expectancy at birth, total (years) 82.
             2008 Unemployment Rate 7.4%.
             2007 School enrollment, primary (% net) 98.3% s .
             2008 Inflation, consumer prices (annual %) 2.8%.
             2008 Pump price for gasoline (US$ per liter) $1.52.
             .
             France is a great country for BMW to invest into. One of the greatest benefits for BMW to invest into France is that France and Germany both use the common currency (EUR); this minimizes the investment risk that is associated with currency volatility. One of the major concerns that BMW should take into consideration is taxes. According to Frank Williams, writer of the article "France Introduces Annual Carbon Tax on Cars," "people that buy gas guzzlers may end up paying anywhere from 200 EUR to 2600 EUR as a penalty for purchasing vehicles that are not environmentally friendly. Thus, BMW might have to either make their vehicles more fuel efficient for France market, or lose some customers. .
             According to the graph shown in the previous page, France is emitting less CO2 than Europe and Central Asia. Thus, BMW has to be aware that their reputation will be at stake if they will produce gas-guzzler cars and if their production will be polluting the area. Furthermore, the inflation rate of the France currency (EUR) cannot be affected only by France political movement; twenty one other countries are influencing the EUR value. .
             The life expectancy in France is 82, which means that the population has a lot of older people that usually have money for luxury cars. Also, GNI per capita is $42,000, which makes BMW cars affordable for an average person. And last, but not least, the primary school enrollment is 98% in France, which means that the population is educated and can make a decision based on what they learned.


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