The home page of the Absolut Vodka website is simple and logical. The layout is kept simple to emphasize the photos, videos, and quotes used throughout the pages of the site. At the top of the screen, there are seven tabs: Home, Collaborations, Drinks, Products, Absolut Elyx, About Absolut, and Press. The home page contains a short, yet effective video advertising the product. Underneath this video, there are picture links to well known people supporting the product. In the bottom corner of the site, there is a search bar to help potential customers discover new drink creations. .
The first four tabs and the tab About Absolut have the same basic layout with bold typing, attention grabbing photos, and inspiring videos. The tabs Absolut Elyx and Press bring the reader to what looks like a secondary site, and these tabs, along with About Absolut are based on the product's history and background information. These two tabs are more difficult to navigate. Once the reader is brought to the secondary site, it is difficult to return to the home page without opening another window. Other than this slight drawback, the website's setup is logistical and straightforward. This simple website layout is very effective because it gets the viewer anywhere they need to be on the site within a couple clicks. The website sells the product by looking extremely professional and appealing visually to the viewer.
The Absolut company was not only straightforward in their website layout, but also when presenting the corporation information and the history of the company. In the About Absolut tab, the viewer can find all of the information pertaining to the company's startup and development. If the viewer does not find the answer they are seeking in the narrated videos, there is an in-depth Question and Answer tab with the most commonly asked questions about the corporation, product, art, media, and advertising.
