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Business Activities of the Durga Steel Company

            
             To be admired as a socially responsible entity and create value for its customers. Mange Ram Garg started Durga Steel Company in 1984. The company was set up to deal in various kinds of structural steel for growing infrastructural needs.
             Durga Steel Co. procures all type of structural steel from highly rated manufactures like Kamdhenu Ispat Pvt. Ltd, Tata Tiscon etc. and distributes it through dealer network to most of infrastructural projects in Northern India. Our company's motto is to supply only tested and certified steel to our valuable customers. We always believe in long-term business association and consider our customers as our internal business family. We are capable of providing customized products and services as per their requirement. We have carved our niche in the marketplace on the basis of consistent quality, competitive price and timely delivery.
             In this assignment I have identified 5 most important activities of Durga Steel Company:.
             1. Marketing and Sales.
             2. Purchase and Procurement.
             3. Accounts.
             4. Logistics.
             5. HR.
             These activities are explained in detail in this assignment.
             1. Sales and Marketing.
             Macro View Of Department.
             Marketing is the backbone for any business. It includes research, targeting, communications and often public relations. It generates revenue for any business. .
             At Durga Steel Company marketing plays a crucial role. Durga Steel Co. believes in meeting the needs its customer at a profit.
             The marketing team examines and evaluate consumer characteristics, needs and purchase processes; and selecting the groups of consumers at which to  aim marketing efforts. Sales department  is responsible for the sales and distribution of the products to the different regions.
             Micro View of Department.
             Visit to latest housing and commercial projects, architects and contractors to know there requirements of structural steel and present our company profile and product available as per there requirement.


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