In Eric Ries' book, "The Lean Startup," Ries breaks down a vision of what a new startup should strive to be. Where Ries' book differs from other books on being an entrepreneur or starting a business he does not have a step by step program. He instead suggests by giving guidelines of a scientific approach to building a business through a process of build, measure, learn. Then through stages of growth and adaptation a company can build a sustainable business. .
The need to innovate and stay fresh is key in today's market. Ries breaks down how to not only create, but how to manage a startup. It seems like every day there is a new product being shoved down our throats by the various medians we consume, but for every one of those successful products, there are millions laid to rest in the "entrepreneur's cemetery." By using Ries' model you can start a business that can grow and succeed. Throughout my paper I will give a summary of The Lean Startup from beginning to end. I will also discuss a prevalent example of a company that fits the model of the lean startup and talk about how they have succeeded so well by following Ries vision. Finally, I will wrap up with a few of my thoughts about the book and how it may or may not apply to marketing.
The lean startup is a scientific approach on how to create a startup that gets products into the hands of consumers as quickly as possible. Many companies test the idea ad nauseam and spend too much time and valuable resources trying to perfect the product. The lean startup encourages maximum acceleration with a product or service by minimizing the steps in the process. This benefits a startup by reducing the uncertainty that is ever present in the business world. With the lean startup you shouldn't worry about the public perception because once the general public or typical consumer gets the product, it will have been tested and adapted by the early adopters.
This is Eric Patrick Clapton. ... This is the story of Eric Clapton's life. ... Eric began to realize that something was not right when he wrote his name as Eric Clapton and his parents as Mr. and Mrs. ... Eric downfalls in life begin. ... So this was the life of Eric Clapton. ...
The Little Price The Little Prince by Antoine de Saint-Exupéry There is a combination of subjects in the book including fantasy, sarcasm, philosophy, poetry, science, imagination, and childish fun. ... This adventure begins when Saint-Exupéry makes a forced landing in the Sahara Desert. ... PLOT: Expositon: At the beginging of the story we find Saint-Exupéry explaining to us when he was a kid how he didn't like grown-ups because they have no imagination. ...
(An Introduction to Lean Manufacturing, 2011) Elements of Lean Paper Lean manufacturing is a plan of action and gathering of strategic strategies that underscore wiping out non-esteem included exercises (waste) while conveying quality items on time in any event cost with more noteworthy proficiency. ... Lean Manufacturing is a creation rationale that hopes to supply correctly what the customer needs, when the customer needs it. ... (Lean Manufacturing and the Environment, n.d.) ... (Lean Enterprise: Elements of Lean Manufacturing, n.d.) ... We can shape a strong and Lean business establishm...
The startup opens just before the year 2000 as the two men have a mad desire to get rich with this new millennium vision. ... For as smart as they seemed to be they didn't seem to think everything though and other startups with similar ideas surpassed them. ... However GovWorks and many other startups like it were honestly destined for failure with inexperienced management level employees but selfish investors who would lure and manipulate them into failing. ...
Of the poets we've explored in class, the one I felt have most connected to is Paul Valéry. ... Valéry writes, "Thought is hidden in verse like the nutritive virtue in fruit. ... Valéry gives us a glimpse into his consciousness in the poem "The Footsteps". ... It's as if Valéry's heart has slowed to match the timing of his lover's steps. ... The idea has complete control over Valéry and bids him to act on its behalf. ...
Men and women in the West felt "increasingly adrift in a strange, uncertain and uncontrollable world.""5 In his essay "The Crisis of the Spirit- written in 1919, Paul Valéry, one of France's most outstanding poets, wrote that Europe "doubted itself profoundly.""6 This is certainly true since the terrible trauma of total war left deep scars in the European "spirit."" 7 The people were so devastated by the war that they lost faith and hope in a brighter future. ... Paul Valéry argued that "the best of life is behind us, that fullness is behind us, but disarray and doubt are i...
