1. The objectives and measures of the balance scorecard
Within today's complex environments many organisations have pinpointed that an accurate understanding of their particular goals and the methods that they implement in order to achieve these goals is vital. ... In the balance scorecard the financial measures play a dual role. ... These customer based measures must however be translated into measures which detail what the company must do internally to meet its customers expectations. ... In order words what methods the companies will use in order to deliver the superior performance to its customers as well as to achieve their targeted fina...
- Word Count: 2837
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate