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Advertisments: Gap Jeans vs. Polo Jeans


            One hundred and fifty years ago, the most versatile and fashionable piece of clothing was born. Beginning with just one man and one company, the industry has grown to over one hundred companies that compete for the finest style, cut, color, and fit for men, women, and children of all sizes and shapes ("When" Online). This remarkable business is the denim jean business. Among the numerous companies that battle for the best jean are Gap and Polo Jeans Co. Both companies are extremely successful in marketing and have both similar and different techniques to advertise their products. Television commercials and magazine ads are the leading forms of advertisement for Gap jeans and Polo Jeans Co. In two particular advertisements, one from a Gap jean television commercial and a Polo Jeans Co. magazine advertisement, content, context, form, and audience appeal was studied. At a first glance, both the Gap jeans and Polo Jeans Co.'s advertisements appear to be basically the same, but in actuality, they have their similarities and differences, pros and cons. At the conclusion of the study, Gap's television commercial was far more effective in reaching its targeted audience compared to Polo Jeans Co.'s magazine article. .
             A thirty-three second commercial packed full of creativity and allure is Gap.
             jeans" key to marketing success. Starring the Italian actor Raoul Bova, also known as the "Italian Brad Pitt," Gap uses the rising actor's fame and appearance to gather attention to their "broken-in jeans." With Bova's role in the recent movie "Under the Tuscan Sun".
             as Diane Lane's love interest, Gap assumes that the audience has either heard of him or is attracted to his strong, healthy body. The commercial begins with Raoul Bova in a clean white sheeted bed waking up wearing a pair of "broken-in jeans," while the catchy song "Tempted," performed by Squeeze, plays softly in the background. This song is an important feature of the commercial because it helps create a calm and relaxing mood.


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