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A Thematical View on Ethos, Pathos and logos

            Have you ever caught yourself getting emotional while watching a commercial? What makes viewers get emotionally involved viewers feel as if they can relate? How about even catch yourself thinking that you need something new then all of a sudden it is like the television is showing exactly what was needed? As retail providers or wholesale companies set down to produce their commercials they ask themselves, what will make the consumer want my product? What will make them listen to what I have to say? Within this paper the goal is to introduce the art of rhetoric known as ethos, pathos, and Logos and how it is being used in the media world.
             While watching internet commercials there is one that seemed to stick out the most. Jeff Gordon a professional NASCAR driver is in a shop working on a Chevy racecar when another driver Gordo, walks in and greets him, Jeff Gordon pretends not to know who he is until he grabs the review mirror looks back at Gordo and then all of a sudden remembers him. Jeff Gordon was insinuating that he did not recognize him from the front, he had to look back at him like he does while racing. At the end of the commercial the Chevrolet spokesman goes on to state all the races that Jeff Gordon has won and how famous he is. Chevy utilized Jeff Gordon in their commercial to promote the cars shows an example of ethos, because Chevy is trying to persuade you by saying that Chevy is the reason that Jeff wins. Seems a famous NASCAR driver in a commercial will instantly catch the attention of any fan looking for a sportier brand if car, If this commercial was to sell women makeup they would try to use a celebrity like Carrie Underwood or Tyra Banks to star in it because they are always having to use makeup so surely the one they are willing to endorsing would be the best. Targeting your audience with individuals who are creditable and would seemingly know about the products are good instances of ethos based commercials.


Essays Related to A Thematical View on Ethos, Pathos and logos

1. Ethos, Logos and Pathos

Ethos, Logos, Pathos According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." There are three main forms of rhetoric: Ethos, Logos and Pathos. ... Pathos can also be called pathetic. ... Convincing the audience either, "as a sensible, moral man of good will (ethos). ... In conclusion logos, pathos and ethos work in concert to help the author persuade the audience. ...

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2. Logos, Pathos and Ethos

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3. Logos Ethos Pathos

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4. Ethos, Pathos and Logos in Advertising

Budweiser's use of ethos and pathos in tandem with the use of strong visuals makes their brand very appealing and easily recognizable amongst their competition. ... The worker is almost always shown in a wider focused angle with the Budweiser logo showing to establish ethos. ... Someone viewing this ad is more likely to use a product that they are emotionally connected to. ... The use of a fact appeals to both ethos and logos, as it establishes more credibility for the brand due to its age, while the use of subject matter appeals to the logical sense of all of the viewers. ... Throughout ...

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5. Advertising - Pathos, Ethos and Logos

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6. Ethos, Pathos, and Logos

Aristotle termed these types of persuasions; ethos, pathos, and logos. ... In my opinion, the YMCA did not use a specific pathos appeal, but the statement discussed earlier could pertain closely to a pathos appeal. ... I believe this point strengthens the Ethos appeal as well. ... The YMCA commercial uses logos a couple of times and in several ways to persuade the audience. ... They use some more effectively than others, but all in all, the Ethos, Pathos, and Logos aspects of their commercial do a good job of closing the deal they are selling. ...

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7. Rhetorical Appeal Analysis of Confederate Flag Articles

Each author attempts to make a compelling argument through the use of the rhetorical appeals of ethos, pathos, and logos. ... This supporting statement is an example of intrinsic ethos as well since it uses oppressed groups views rather than his own to support his argument. ... This also applies to the views of the National Conference for Community and Justice (NJJC) which are revealed in the fourth paragraph. ... Pathos is not seen until the third paragraph. ... His use of pathos could have been more effective...

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8. The Logos Strategy - Letter from Birmingham Jail

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9. Calpurnia, Decius and Julius Caesar

It is very hard to win an argument, but Aristotle divided the art of persuasion into three categories: ethos pathos and logos. Ethos is the source's credibility, pathos is the emotional or motivation appeals and logos is the logic used to support the claim. ... Ethos pathos and logos were used throughout both Calpurnia's and Decius's arguments, but in the end it was Decius who won. Although the two used ethos and logos, it was the pathos used by Decius which was the deciding factor. ... Maybe if Calpurnia would have won if she focused more on pathos and ethos and logos, but unfo...

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