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Airlongways 2011 Bahrain Edition Busines Similation

            Air long ways can be termed as a typical small scale airline that has two large aircrafts as its fleet. In the past year their airline has experience a loss in it operations. This has called for an elaborate simulation of the various outcomes of several strategic ideas in order for the airline company plan for its coming year. With this in mind a strategic plan that has a point by point instructions of how they would carry out their operations for the year in order to achieve profitability.
             In order for a good strategy plan for the airline to be developed a recap of the previous year is important in order to identify the shortfall and correct so as to learn and rectify the flaws. In the previous year the big flaw the airline had was in respect to the airlines to its mixture and combination of the routes the company had. The company route were as follows.
             1. Bahrain - Jeddah twice a week.
             2. Bahrain-Moscow twice a week.
             3. Bahrain - Luxor twice a week.
             4. Bahrain - cape town once a week.
             5. Bahrain - London thrice a week.
             The company sort to come up with the basis of the best mixture of passengers that would yield the highest revenue but still maintain the quality and standards of service they have always provided. In the year the company experience a reduction in the seat prices. This did not provide a ripple effect as expected. This is because the seat sales remained fairly equal all through the year. Therefore resulting to and operational loss and as a result the company incurred a loss.
             Operational strategy for air long ways.
             In this year will adopt a marketing strategy that will generally involve a passage mix that is aimed at achieving the maximum possible revenue. This will be done by having a view on the popularity and demand for the various destination of the air long ways fight and putting much emphasis on the number of flights to the particular destinations. In addition the aim of this strategy is to remain relevant and competitive.


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