The scope of this analysis of the 2012 Presidential election is to show that race and income variables had a direct impact on the reelection of Barack Obama as the President of the United States of America. To do this, information will be gathered from the 2012 American National Election Study (ANES) via the Survey Documentation and Analysis (SDA) website to either prove or disprove my aforementioned notions. The ANES is a study that was conducted both prior to and after the 2012 Presidential election. There were 5000 voting aged respondents who were either interviewed or took part in a web survey to garner information in reference to the election and its results. My main areas of focus for my analysis were income (which was broken down into four categories), Race (as it relates to party lines) and race and income levels together. It is my belief that race and income were both a determining factor in the reelection of Barack Obama as the 44th President of the United States of America.
These SDA statistics played out just about how I figured that they would. Of the respondents polled, Barack Obama had an overwhelming edge with the Black and Hispanic voters. He carried 95.5% of the Black vote as well as 71% of the Hispanic vote. Mitt Romney on the other hand had a significant advantage amongst the white voters polled, where he carried 55.2% of the vote. This means that even with the 5% margin for error that Romney won the white vote outright, but that alone could not make up the deficits that he lost with the other categories of voters. There was a fourth category of "Other " that was represented in SDA, but because there were only 248 respondents polled it is very hard to get an accurate reading of these numbers. What all of this raw data pertaining to race demonstrates is that because Mitt Romney and the GOP could not strengthen their message to the minority voters especially the ever-growing Hispanic population it in an effect cost him a chance at the presidency.